Independent.ie - How influencers have become big business in Ireland

Influencer Marketing in Ireland - Sinéad Carroll, Article on Independent.ie

Sharing her passion for fashion was only meant to be a hobby for Sinéad Carroll, founder of the Irish Blogger Agency, not to sow the seeds for a range of businesses.

In June 2013, Carroll launched Yummy Mummy Fashion and Lifestyle, a blog where the then banker offered her own style tips to followers, taking her love for the latest trends and sharing it online with the public.

It started to pick up, getting noticed by the public and brands alike. Sensing that more people were sharing their interests online, and gaining a following from brands and consumers, she began looking for other bloggers on the west coast of Ireland, setting up the Into The West Blogger Network.