Over the last decade, with a rapid absorption of social media by the global population, there has been a steady boom of social media influencers. These Famous Influencers are usually people who inspire millions of people every single day to take action. These top social media influencers have carved out their expertise in a certain specific field and have entertained their followers with informative or funny content through regular posting, These popular social media influencers cover a wide range of topics on their social media from Finance to Fitness to Food! Although online interest levels in other genres have been high and low at times, fitness is one that has stayed popular since the beginning. We enjoy watching fit, healthy influencers demonstrate how they look as a consequence of their workout and fitness programmes. Even the most inactive couch potatoes can be motivated to exercise and seek to mimic their health, if only for a short time.
Effect of Lockdown on Fitness Influencers:
Lockdown has affected every single person on this planet. It has given us a new perspective towards a healthy life and has made us realise that a healthy mind and body are of utmost importance in today’s day and age. Because of the lockdown, at-home exercises are experiencing a boom in popularity not seen since the 1980s. With Gyms closed people turned towards online fitness influencers and fitness bloggers to get advice on kick starting their fitness journey. Since lockdown people have been following various fitness influencers with creative workouts and nutritional diets planned for everyone. A completely new technique to be active has evolved, and staying in shape has never been easier. Health and Fitness bloggers have curated a strong following by keeping in touch with their audiences, providing necessary guidance and also by being in personal touch at times.
Opportunities for Brands:
Influencers provide fitness brands and companies with a truck load of marketing opportunities since they have the attention of a group of committed followers who consistently engage with their content. These top fitness bloggers provide tremendous value to brands & businesses as their brand recommendation can increase consumer engagement, brand revenue, and ROI. Due to their loyal following, these TikTok & YouTube Fitness Influencers provide fitness brands with access to a large community of fitness enthusiasts and equally enormous marketing opportunities. Post Pandemic people are focused on making healthy choices, these same people get fitness advice by following and consuming content from top fitness influencers.
One can also not neglect that there has been a steady rise in wellness brands. These wellness and fitness influencers can communicate effective marketing message brands such as:
Fitness Tech such as - Fitness Watches, Fitness Trackers, Sleep Tracker etc.
Fitness Clothing for Fitness Brands such as Gym shark, Gym+Coffee, etc.
Sportswear such - Sports Jacket, Sport Shorts, Sport Shoes,etc. For top brands like Nike, Adidas, Puma, etc.
Fitness Equipment like Dumbells, Stretching bands, Resistance bands,etc.
How to Find Fitness Influencers & Bloggers?
Finding the right can be done in 2 ways, your brand team can either scout out your suitable Influencer through right hashtags on different social platforms. But this is a manual and tedious process. Rather a brand management team can get in touch with an Influencer Marketing Agency which can easily find the right match for your brands influencer marketing campaign.
Irish Blogger agency is one such Influencer Marketing Agency with an enormous network of Top Social Media Influencers from diverse sectors. Irish Blogger Agency can help your brand by connecting with Fitness Influencers as suitable for your campaign. Irish Blogger Agency is connected with dozens of Male & Female Irish Fitness Influencers. It can easily connect you with TikTok Fitness Influencers & Top YouTube wellness influencers and will also take care of all the Legal & Contractual paperwork between both the parties. This Influencer Marketing Agency will also help you in smoothly executing your Influencer Marketing campaign.