WHAT’S IN STORE FOR THE AFTERNOON

Get ready to dive into the minds of the trailblazers in the digital marketing and influencer marketing realm. Our event brings together a panel of Award Winning Makers and Creators shaping these industries, offering a unique opportunity to hear their stories firsthand.

Join us for an enriching panel discussion as these innovators share insights, challenges, and successes that have defined their journeys in the dynamic landscape of digital marketing and influencer marketing.

You will be encouraged as a content creator and/or influencer to showcase your most creative content.  You will delve into the art of content ideation, unravel the power of compelling storytelling, and refining your visual aesthetics. It’s an event not to be missed.

The festivities kick off at 2 pm with a warm welcome and a refreshing drink awaiting your arrival. Take the first hour to explore the enticing offerings of our pop-up shops, featuring curated selections from innovative brands.

Once you've had the chance to browse, settle into your seats for an engaging panel discussion with industry mavens. Following the insightful conversation, indulge in delightful canapés during a networking session that promises to be as enriching as it is enjoyable.

The afternoon concludes at 6pm, leaving you with newfound insights, connections, and, of course, a memorable experience.

The Host

Your esteemed host, Sinéad Carroll, stands at the forefront of the digital realm as the Founder and CEO of the Irish Blogger Agency. With a rich history dating back to 2015, Sinéad has been a pioneering force, orchestrating events tailored for influencers and content creators for over a decade. Her visionary leadership has not only propelled the Irish Blogger Agency to new heights but has also significantly shaped the landscape of influencer marketing in the industry. With a keen understanding of the evolving dynamics in the digital space, Sinéad brings a wealth of experience to the table, making her the perfect guide for an event that promises to be both insightful and inspiring.

THE MC

Jamie is a Gaeilgeoir from Dingle and is a TV presenter, Journalist, MC & Host! Jamie is skilled in TV presenting and has been the presenter on various children's programmes including Eco Laoch & Cúla 4 ar scoil. Jamie currently works as a journalist & presenter for Nuacht Cula 4 (Irish language children’s news programme). Jamie also worked as a producer with the new children's Irish language channel - Cúla 4 and TG4. 

The Makers

Joining us on Meet The Maker panel are three remarkable individuals who have transformed their passions into successful ventures. First up, we have Matthew Collins, the visionary founder of the Sibly Food Company. Matthew's journey involves turning a humble kitchen-based endeavour into a thriving business that now supplies over 400 outlets nationwide.

We are also joined by Award Winning Travel Influencer Rory King, the dynamic force behind Rory's Travel Club. Rory has seamlessly blended his love for exploration with entrepreneurship running a massively successful business. And Top Irish Fashion and Lifestyle Influencer Lauren Arthurs a native of Cork is an ideal candidate to contribute to the vibrant discussion we have planned.

Together, Matthew. Rory and Lauren will share insights into the highs and lows of their entrepreneurial journeys and discuss their content creation strategies. Learn how they turned their hobbies into thriving businesses, navigating the exciting realm of content creation along the way.

Matthew Collins - The Sibly Food Company

Matthew Collins is a 26 year old teacher, turned business owner, founder of The Sibly Food Company. Starting in his parent's kitchen, he has successfully expanded the business to supply over 400 outlets nationwide, supported by a dedicated team.

It’s a fantastic success story as Matthew has transformed a college-based side hustle into a €1m contract with one of the country's largest supermarket chains. Following on from winning a silver medal at the Blas na hÉireann Awards, Matthew has recently signed has signed a 12-month, nationwide deal to supply Aldi with its healthy, hunger-busting energy balls via 161 stores.

Rory King - Rory’s Travel Club

Award Winning Travel Influencer Rory King, the visionary behind Rory's Travel Club, is a globetrotter with a passion for curating extraordinary travel experiences. Hailing from Downpatrick, Co Down Rory has seamlessly blended his love for exploration with entrepreneurship. Through Rory's Travel Club, he invites adventurers to embark on unique journeys, providing a personalised touch to every expedition. Rory King has established himself as a trailblazer in the world of budget travel experiences and will guide you on unforgettable adventures around the globe. Rory has recently been announced as Ireland’s Top Travel Influencer for the second year in a row with Independent Independent and Independent.ie Travel.

Lauren Arthurs

Top Irish Fashion and Lifestyle Influencer Lauren Arthurs is best known for her daily outfits, co-founder of La Edit App and has a stunning jewellery collection with One Dame Lane. The Cork native started her career as a blogger when she was 21 and has successfully become a well know personality and business owner. Lauren’s expertise and unique perspective, with make her an ideal candidate to contribution to the vibrant discussions we have planned.

The Creators

We have a diverse and talented panel of creators, each with a unique story to share about unraveling the power of compelling storytelling in the digital realm. First, we have Aisling McCarthy, the creative mind behind Bits & Bites.ie, where she crafts delightful narratives about culinary adventures.

Meet Tadgh O'Donovan, the educator behind Teach with Tadgh, whose engaging Science lessons and humorous takes on school life have captivated a global audience.

Meet Chelsea Henchy, known for her humour, dance, and mental health awareness content. Chelsea has successfully created engaging stories that resonate with a broad audience.

Together, they will delve into the art of creating compelling content, discussing how they've grown their audiences through the magic of storytelling. Get ready for a captivating conversation on the secrets behind their content creation success.

Aisling McCarthy - Bits and Bites.ie

Aisling McCarthy, the creative force behind Bites and Bites.ie, is a culinary enthusiast on a mission to tantalise taste buds and inspire food lovers. With a keen eye for flavour and a passion for sharing Cork Bites and much more on food and travel on her Instagram and TikTok. Aisling’s food and beverage content has grabbed the attention of restaurants, bars and supermarkets across Cork and Ireland. This success has enabled Aisling to transform her hobby into a thriving business at Byte.ie.

Tadgh O’Donovan - Teach With Tadgh

Tadgh O'Donovan, also known as TeachWithTadgh, is an Irish Science educator at Carrigaline Community School, making waves in the realm of online education. Through his engaging free live Science lessons on TikTok, TeachWithTadgh has become a sensation, fostering a global community of nearly 400,000 followers on TikTok and 180,000 on Instagram. Over 35,000 enthusiastic learners regularly join his Wednesday evening live sessions to delve into the wonders of Science. Beyond his educational pursuits, TeachWithTadgh's day-to-day content spans from insightful school-related humor to glimpses into his personal interests like boxing, fitness, and rugby.

Chelsea Henchy

Chelsea Henchy, originally from Offaly and now residing in Cork, has earned recognition for her comedic skits, dance performances, and advocacy for mental health awareness. Since April 2020, she has been dedicated to creating content under the username "chelsea_1302," aiming to spread joy and happiness across various platforms.

In her everyday life, Chelsea serves as a full-time Additional Needs Assistant at Carrigaline Community School. Beyond her passion for creating content, she finds interest in fashion, food, and the allure of travel.